Since its founding in 1997, Safety Wins Inc. has established a strong reputation through a series of impactful partnerships, delivering innovative and engaging safety campaigns across general industry, construction, and motor vehicle sectors.

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The company’s signature initiative began in a manufacturing facility with minimal safety practices in place. Co-founder Ben Langley collaborated with NASCAR driver and Hueytown, Alabama native Jimmy Kitchens to raise awareness about the importance of personal protective equipment (PPE), including hard hats, earplugs, and gloves. This initial three-month campaign not only encouraged compliance with OSHA standards but also fostered a lasting culture of safety that extended beyond the workplace. What began as a short-term project evolved into a foundational program promoting excellence in Safety, Quality, and Production.

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In 2003, Safety Wins formed a strategic partnership with the National Safety Council and was awarded a federal grant through the U.S. Department of Labor’s Susan Harwood Training Grant Program. This collaboration, along with alliances with NASCAR race tracks nationwide, led to a successful two-year campaign focused on driver safety—addressing the leading cause of workplace fatalities.

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Today, Safety Wins Inc. remains committed to advancing safety initiatives—at home, at work, and on the road.